There are a few best practices to follow in order to create a high-quality Route:
Route Length: While a Route can be anywhere between 0.5 km and 20 km, we recommend a distance of no more than 2km to make your route accessible for as many Trainers as possible.
Route Start & End Points:
Select PokéStops or Gyms that are in places you like to play Pokémon GO with others, like a local park, to serve as your Route's start and end points.
Please note that PokéStops or Gyms associated with special events (like Pokémon GO Fest) or Sponsored PokéStops can not be selected as Start or end Points.
If you have created a long Route, consider having your end point somewhere Trainers can rest for a moment once they’ve completed the Route.
Your Route should be one, continuous path with a clearly defined start and end point. It can’t start in one place, pause and then resume in another with a jump in between.
Routes cannot be used to display inappropriate or abusive imagery on the Map or to draw attention to or abuse individual Trainers.
How the Route Feels:
A great Route takes fellow Trainers somewhere that may feature a great view, a garden, interesting artwork, or be a quiet part of town that people may not know about.
Routes should be safe and publicly accessible by pedestrians.
The Route should feel “evergreen” and not focus on something temporary, like a concert or special event.
Route Title & Description:
The title should describe the intention behind the Route, such as “A Quiet Walk Through my City,” "Learn More About our Town's History," or "Tour of my Favorite Parks."
The description can be more personal about what makes the Route special to you such as “If you walk here in the morning, you can see many cute dogs.”
Try to use the tags to help people fully understand what they’re getting into based on their personal desires and capabilities
E.g. If your Route passes by several Gyms, other Trainers might want to know that it is Raid-friendly.
Make sure that you exclude any personally identifiable information from your Route title and description.