Selecting your Location

Place the red marker at the exact location where you want to drive foot traffic. The latitude and longitude coordinates of the pin will cor...

What is the difference between a premium and standard location?

A premium location attempts to attract more attention by being more visually and mechanically important to a player than a standard locatio...

Application Verification & Location Review Process

Why do you need my business license?  In order to ensure that the submitted business is located where it claims to be, we ask that you ...

Content Review Process

What happens after I submit my SMB’s photo, title, and description?  After you submit your SMB’s photo, title, and image, our team will...

What if my business already has an existing in-game location?

A sponsored in-game location will take precedence over an existing user-generated in-game location, unless they are 50m (165 ft) apart from ...

How to sign up

Getting StartedGetting started as a Sponsored Location is fast and easy. The first step is completing a brief application that will allow us...

Best Practices for Driving Foot Traffic

With over 1 billion downloads globally and counting, Niantic games attract a diverse demographic who explore their communities on a daily ba...