Place the red marker at the exact location where you want to drive foot traffic. The latitude and longitude coordinates of the pin will correspond to the Gym/PokeStop. Click and drag to move the pin to the desired location.
 
Tip: Use the Satellite view to get a better view of where the pin intersects with your business’s physical location.

The pin could be at the entrance of your business, or at a more specific location inside your business. For example, if you want to attract people to a certain display within the store, choose the coordinates that correspond with that display. Note that there is an interaction radius for all in-game locations.

The location must follow the Sponsored Locations Policy and Guidelines. This means that the location pin...
  • should be in a permanent location that is operated by your business;
  • should not be In a restricted area; and
  • should not be in the middle of a road or parking lot.

Please also review our Location Guidelines for additional information and criteria.