Place the red marker at the exact location where you want to drive foot traffic. The latitude and longitude coordinates of the pin will correspond to the Gym/PokeStop. Click and drag to move the pin to the desired location.
Tip: Use the Satellite view to get a better view of where the pin intersects with your business’s physical location.
The pin could be at the entrance of your business, or at a more specific location inside your business. For example, if you want to attract people to a certain display within the store, choose the coordinates that correspond with that display. Note that there is an interaction radius for all in-game locations.
The location must follow the Sponsored Locations Policy and Guidelines. This means that the location pin...
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should be in a permanent location that is operated by your business;
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should not be In a restricted area; and
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should not be in the middle of a road or parking lot.
Please also review our Location Guidelines for additional information and criteria.